Pings and GPS signals from shoppers’ cellphones tell retailers not only how many people visit a mall or strip center a day, but also what time they go, how long they stay, where they shop and how many times a year they are likely to come back.
Pings and GPS signals from shoppers’ cellphones tell retailers not only how many people visit a mall or strip center a day, but also what time they go, how long they stay, where they shop and how many times a year they are likely to come back.